Instead, we check the existing laws and rules to see what is not legally acceptable. To determine ethical limits we no longer rely on our own moral values. Of course, this has to happen within the limits of what is legally permitted. Pushing the limits but not crossing the boundariesīusiness ambition often lies in the extent to which one is willing to push the limits. What do these sayings imply and why are they easily accepted in their use? Ethics is about grey zones, so, it’s hard to take responsibility.It’s okay to push the limits but not cross the boundaries of the law.In business, ethics are treated highly pragmatically, exemplified by two popular business observations: In other words, business is not an easy game, violations of ethics can happen, but they are part and parcel of the game. The fact that it’s all a part of business induces us to tolerate some level of moral disconnection. So these implicit expectations and norms can lead people into ethical misconduct. Research shows that in people’s minds business is associated with notions of competition and greed. As a result, good people can end up doing bad things. Ethics becomes something that is not easy to define - let alone comply with. Due to the pressure to succeed in business and make profits, we face the challenge of having to make choices that can lead us in opposite ways. On a daily basis we are confronted with a wide range of ethical dilemmas. David De Cremer and Henri-Claude de Bettignies argue that the black and white terrain of business ethics is often, in fact, grey.
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